About ICP Test

ICP Test is a platform plus agent that puts product ideas on trial. It proposes ICP hypotheses, builds honest early-access pages on your domain, drives real strangers to them through free channels and then your own ad accounts, and weighs every conversion on an evidence ladder until it reaches one of two verdicts: a validated ICP with an MVP Blueprint, or a documented kill with your budget handed back.

Most product failures are not engineering failures, they are months spent building for a customer who was never there. Signups do not fix this because email lists lie. We built ICP Test so the expensive question, who actually wants this and what will they pay for, gets answered before the build, under a budget cap, with evidence you can point to line by line.

ICP Test is built by a small team of product people who have shipped things nobody asked for and wanted a cheaper way to find out. It is in early access, and the same evidence standards on your test pages apply to ours.